Map your customers’ purchasing patterns with Globeteam’s solution for the retail industry
Digital Retail Intelligence is Globeteam’s industry-specific solution for retail. Advanced sensor technology and artificial intelligence provide shops, high streets and shopping centres with a real-time overview of customers’ movement patterns, behaviour, preferences and other parameters. All of which serve as a data foundation for strategic management decisions.
Property investors, shop owners and shop tenants have a common interest in running a healthy business. For property investors, it is about increasing the value of their asset. And for shop owners and shop tenants, it is about increasing the turnover of the shop.
The path to realising these common objectives within physical retail is increasingly decided by how easily, quickly and extensively you are able to map exact customer purchasing patterns. Therefore, Globeteam has developed a digital solution for retail – Digital Retail Intelligence – that can support strategic business objectives around increasing insight into customer flow, movement behaviour, purchasing records and personal preferences.
Among other thing, Digital Retail Intelligence can:
- Read customer age, gender and mood in order to generate segmented data analyses and reports
- Recognise returning customers so that the shop can target business measures towards loyal customer groups
- Integrate into digital screens so that you can adjust content according to customers who move physically around the shop, or in the shopping centre, etc.
- Provide information to shop owners about a customer’s typical interests, shopping budget, latest purchases, and more
- Optimise a shop’s location in a shopping centre or in a high street, based on where the primary customer segments actually are
Anonymous customer data
The digital solution consists of sensor technology and software, equipped with artificial intelligence, so the solution constantly learns from the registrations and improves its ability to decode customer behaviour.
The solution anonymises the individual customer, so the system cannot be used for anything other than mapping unidentifiable people’s movement and behaviour. No images from the sensors’ registrations are saved, they are immediately digitised in codes instead of images.
The solution is targeted at retail, but can be adjusted to other industries, where it is relevant to have detailed insight into the behaviour of people who visit a company or an area, for example.
Digital Retail Intelligence consists of an enterprise data platform based on standard Microsoft Azure components, while the anonymised images are retrieved from Wi-Fi and camera sensors, among other things, that have been set up in the shops, high streets, or shopping centres.
Watch this video about Globeteam’s industry-specific solution for retail
In this video, Jacob Elkjær tells us more about the solution that is based on advanced sensor technology and artificial intelligence. With this solution, shops, high streets and shopping centres can have a real-time overview of customer movement patterns, behaviour, preferences, and other parameters that can serve as a data foundation for strategic management decisions.